HARP NATIONAL ROADSHOW UPDATE
Hyundai started a national road show over a year ago as part of their revised initiative to streamline their Hyundai Approved Repairer Programme (HARP) programme. “This has proved so successful that we are now rolling it out through the Motus Group,” said Zaheera Hassan, general manager for parts sales.
She explained to the well supported collision repair audience, that parts flow and the supply of Hyundai parts was in much better shape than ever before and that regional parts hub centres had seen a larger investment on model-by-model parts availability.
There was also a marked improvement from insurance companies and brokers which has seen an uptick on demand from the MBR network because of customer education campaigns now in operation. These are targeted to a number of key Hyundai customers with insured vehicles.
Non-insured vehicles, cash in lieu transactions, and first customers obtain quality Hyundai original parts for their vehicles to be restored to manufacturer pre-accident level. Currently over 377 approved repair body shops are accredited, and the company has an aggressive approach to increase compliant shops.
Over 495 Hyundai vehicles are now being seen per year using the Save-a-Car developed assistance packages which are designed to avoid vehicle write-off levels and increase customer retention for the brand.
Far better body shop and insurance levels of enquiry have been noted in last years’ market survey results for Save-A-Car. Using original parts advertising targeting vehicle owners and insurance brokers has delivered a positive result. All this plus no major charge on parts pricing levels for body shop repair is currently envisaged. “World upheaval will become one unknown factor to contend with going forward,” said Zaheera.
New models to be launched were shown and discussed, along with some training for repair developments.
It is great to see the Hyundai commitment to their loyal band of approved body repair shops.
Story and pics by Ian Groat
