BASF GLASURIT JOINS FORCES WITH SVR TOYOTA GAZOO RACING IN NEW TECHNICAL PARTNERSHIP
BASF’s premium automotive refinish brand, Glasurit, has announced a groundbreaking Technical Partnership with SVR Toyota Gazoo Racing, reinforcing both organisations’ commitment to innovation, performance, and world-class vehicle finishing.
The agreement was formalised during a strategic meeting at SVR’s cutting-edge headquarters in Kyalami. Initially approached as a potential supplier, BASF’s collaboration with SVR evolved into a deeper alliance aimed at delivering exceptional paint quality, durability, and finish for high-performance rally vehicles.
Driving innovation in motorsport
This partnership aligns Glasurit’s advanced coatings technology with the demanding world of rally racing – a sport synonymous with speed, endurance, and resilience. Together, BASF and SVR Toyota Gazoo Racing will set new standards in automotive refinishing excellence.
Under the agreement, BASF will provide:
A full portfolio of Glasurit premium paint products
Refinishing equipment and colour-matching systems
On-site technical expertise and training for SVR personnel.
These resources will ensure superior visual identity and protection under extreme racing conditions. Glasurit technicians will also deliver continuous training to optimise application quality.
Amplifying brand presence
SVR Toyota Gazoo Racing will showcase BASF’s innovation through branding opportunities at rally events, social media campaigns, and behind-the-scenes content highlighting paint technology in action – from custom finishes to durability testing.
Both organisations will invest in digital storytelling, offering fans an inside look at the science behind premium vehicle finishes and the rigorous environments they endure. The partnership also opens doors for product testing, R&D insights, and long-term technical development.
Executive statement
“BASF Coatings Services is incredibly proud to support this partnership, which brings together world-class paint technology and the high-performance world of motorsport,” said Wicus van Wyk, Managing Director, BASF Coatings Services. “Seeing Glasurit’s innovation showcased on a platform as dynamic and respected as Toyota Gazoo Racing is a tremendous opportunity.”
Customer engagement opportunities
Beyond racing performance, BASF will offer exclusive hospitality experiences at select events for suppliers and clients across its five key regions – Pretoria, Johannesburg, Port Elizabeth, Cape Town, and Durban – strengthening relationships and creating unique brand engagement opportunities.
Dakar summary
This year’s Dakar event proved to be one of the most demanding in recent memory, with crews contending with relentless rocky terrain, deep dune systems, complex navigation and two gruelling Marathon stages.
All three TGRSA GR Hilux crews reached the finish, underlining both the endurance of the cars and the determination of the team, while consistently demonstrating competitive pace throughout the two-week rally.
