SUSTAINABLE PRACTICES IN THE SA AUTOMOTIVE REFINISH MARKET
Auto presents an opportunity for manufacturers to address the pressing need for eco-friendly initiatives and promote responsible practices within the industry. BASF Coatings Services is one such entity taking proactive steps to bridge this gap and drive awareness towards a more sustainable future in the automotive refinish sector.
Sustainability in this context goes beyond simply adopting “green” approaches. It encompasses a holistic approach that integrates speed, efficiency, and excellence while aligning economic success with social and ecological responsibility. BASF Coatings Services refers to this comprehensive concept as #EcoEffectiveness – a blend of environmentally friendly practices that and ultimately leading to business success, essentially offering the best of both worlds.
With a vision to facilitate long-term and sustainable success for body shops, BASF Coatings Services, through its Glasurit brand, is actively promoting awareness of sustainability in the local industry. The focus is to steer the market towards utilising sustainable paint solutions. As part of this initiative, BASF Coatings Services has introduced the Glasurit Recognised Sustainable Partner programme.
This program is designed to identify, partner with and promote body shops that meet specific sustainability criteria, positioning them as environmentally friendly and sustainable service providers for their customers. These chosen body shops receive support from BASF Coatings Services, including signage and branding, highlighting their use of one of the lowest VOC (Volatile Organic Compounds) basecoats in the industry. This partnership signifies a commitment towards creating a more sustainable future.
The annual Glasurit Recognised Sustainable Partner programme aims to identify body shops that align with the sustainability criteria set by BASF Coatings Services. Through this partnership, these selected body shops receive support in enhancing their business efficiency with a keen focus on sustainability. The goal is not only to boost productivity but also to reduce their carbon footprint in the automotive refinish process.
Moreover, being a part of this program not only positions the body shop as a sustainable partner with BASF Coatings Services but also elevates their standing with Original Equipment Manufacturers (OEMs). This is crucial as many OEMs now require body shops to meet certain sustainability standards to maintain their approvals.
BASF Coatings Services ensures that customers at these body shops enjoy an informed and engaged experience. They receive a free reusable educational gift providing extra information on the body shop’s paint solutions. This effort keeps customers informed about the body shop’s and its partners’ sustainability endeavours, aiming to establish it as the top choice for environmentally friendly car repairs.
The ultimate goal of BASF Coatings Services is to shape a more sustainable automotive refinish market by increasing awareness and promoting Glasurit body shops that use VOC compliant products. In achieving this, the goal is to strengthen Glasurit’s standing as the premier provider of waterborne paint in the market and to emphasise that Glasurit body shops acknowledge their social and environmental responsibilities, all while ensuring their business prosperity.
Become a leader in the collision industry and bolster your sustainability contributions and position with Glasurit sustainable solutions.