CHALLENGER AND AUTO TECH PAINTS FORGING AHEAD IN REFINISH

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December 1, 2023

CHALLENGER AND AUTO TECH PAINTS FORGING AHEAD IN REFINISH

Auto Tech Paints business is a family operated institution in Gauteng and was founded by Salim Chamda. It has a long history of success in the automotive refinish paint sales business. They have a company policy of always being capable to offer their clients the very best quality at affordable prices. Clive Chetty, company general manager prides himself on this capability. He went on to say that the industry landscape is constantly changing, and each segment of their customer base is always on the lookout for a better refinish solution.  

With no less than 35 years in the business, Mohammed Ally from the Lenasia branch of Auto Tech Paints, has a good balance of product to keep his many DIY repairers in the Lenasia local repair market satisfied. 

“We have tracked an increasing demand for better automotive colour matching and thankfully our Challenger brand, which is a compact refinish coating system formulated to offer excellent value with quality backed by Axalta’s global technology resources – offers a straightforward colour matching package. It has excellent colour accuracy. It also has favourable product drying times, which delivers excellent overall results. This compact system is price competitive and helps the cost-conscious customers complete their panel repairs with a world-class refinish product.”

Auto Tech Paints has employed a policy of gradual expansion since its inception. The group now capably manage four retail operations in Lenasia, Benoni, Krugersdorp and Vereeniging. 

With the adoption of the handheld Challenger colour spectrophotometer, colour matches are a snap every time on 2K solid, basecoat and even the more exotic pearl and xyrillic latest car colour formulations. The digital machine is easy to use and affords savings on both time and money. The database covers all updated world colours every week, which now includes a host of local manufactured vehicle colour formula options as well. 

Mohammed says that with many of the quality body repair shops looking for a faster colour turnaround for different repairs, their colour matching capability has been drastically enhanced with the use of this tool. Over the years the company have diversified into transport coatings, industrial and as well as their own house coatings. They specialise in being a one-stop shop for refinish coatings, abrasives, primers, clearcoats and fillers. 

Auto Tech Paints have clients from large body shops to the many small shop repair centres that operate in abundance in Lenasia, now using the Challenger brand. They have been doing so for some time. With over 80% of the country’s drivers operating without insurance cover, this area of support for this specialist field of body shop repairers is doing very well and growing at present.

The company remains upbeat about ongoing success in the years ahead. 

You can contact their head office on +27 (0)11 420 0428 and ask for their other branch numbers in Benoni, Krugersdorp and Vereeniging.  

Email info@autotechpaints.com for more information on the Challenger brand. 

Classic COrner & REStoration

Classic cars are the next big investment. As such the sector of restoration is growing in the realms of collision repair and it’s definitely the “sexier” side of the business. There are many opportunities to create exotic special-builds as well as keep timeless beauties in mint condition.

DRIVEN

With three motoring-journalists on our staff, we are able to test drive and review some of the latest models available on our roads as well as attend the latest model launches.

TRAINING

Knowledge is power. Training is key to up-skilling repairers as models launch onto our local roads faster than we can count. We also need to grow new talent into the collision repair industry. Courses are available to help and organisations are in place to train – this information is in Industry Index.

classic corner & resoration

Classic cars are the next big investment. As such the sector of restoration is growing in the realms of collision repair and it’s definitely the “sexier” side of the business. There are many opportunities to create exotic special-builds as well as keep timeless beauties in mint condition.

Driven

With three motoring-journalists on our staff, we are able to test drive and review some of the latest models available on our roads as well as attend the latest model launches.

TRAINING

Knowledge is power. Training is key to up-skilling repairers as models launch onto our local roads faster than we can count. We also need to grow new talent into the collision repair industry. Courses are available to help and organisations are in place to train – this information is in Industry Index.

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