CARVELLO LEADING THE VALUE FOR MONEY REFINISH MARKET SAYS REAL RESEARCH
In a specialised survey conducted by Real Research, the demand from refinishers and body shops for a high-performance value cost refinish system this year, showed an increase for the popular Carvello Luxor branded premium refinish brand. It showed a market leadership profile for the third year running combined with an astonishing 20% increase in demand and popularity over last year’s survey.
The survey looked at over 200 OEM approved and non-approved shops to collect the sample of research. Among the high-performance demands, Carvello was noted for excellent adhesion properties, coverage, fast through drying and polishing capability as well as delivering a world class performance in the value-for-money sector.
Kevin Lurie, director of Luxor Paints was upbeat about the company’s brand sales nationally and stated that it is a company that started from humble beginnings by company founder, Ronnie Lurie, over 50 years ago. T
The company’s focus on top quality refinish paints has been rewarded.
Many drivers don’t carry any insurance whatsoever, around 80% of the market right now, and this delivers a constant uptrend for the value segment which remains highly competitive. It now accounts for approximately 56% of the total market sales recently surveyed. By keeping a constant focus on excellent service and technical support. This has helped them achieve growth. With excellent colouristics complete with the latest colour spectro which has the capability to produce accurate world colour matches time after time, spray painters are confident that the Carvello world class range will deliver a solid performance on all work completed day in and day out.
It’s clear from the data revealed that some sub-quality standard paint makers are not going anywhere right now in the marketplace. Value brands play an ever more important role for DIY and body shop refinishers who on average turn out over 40 finished or completed cars per month in this area of vehicle repair segment.
Luxor Paints have no less than 500 paint outlets distributing their products in the South African market. These distributors have been exceptionally loyal to the Luxor Paints. they supply car refinish, industrial and body filler ranges and have also played a major part in the exceptional success story for the home-grown formulas of Premier Carvello, AutoGold and Xcéla ranges. All of these brands are highly competent in all areas as refinish systems on offer in this growing segment of the car refinish market.
